I'll Take Content for $200
And the answer is "The cause of the summer of 2005 box office slump." At least that's what publicity seeking research company Brandimensions claims is the conclusion of its survey of 1.9 million Internet blogs and chat rooms where users were discussing the box office slump, which yielded a set of 1,350 posts chosen by relevancy algorithms.
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As reported in The Hollywood Reporter, "Even when moviegoers cite other reasons for going to theaters less often than they used to, they still circle back to the quality of films as the root cause for their disaffection."
One key conclusion of the survey that should be factored into studios' decision regarding the collapse of windows is that "the study said that when a movie's DVD release closely follows its theatrical debut, consumers often consider it the sign of a bad movie."
And the winning quote from the article:
Asked to sum up the attitude of disaffected moviegoers, Bradley said: "Going to the movies used to be fun and exciting. It used to be an event. It's none of those anymore."
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