The Changing Tides of Foreign Sales
The New York Times does a nice piece on the changing dynamics of foreign film sales. In the wake of massive press coverage on Miramax's "adjustment," the subsequently recognized changing independent landscape, and even Tom Freston's desires to beef up Paramount's independent arm, it seems that foreign buyers are looking for more upscale product.
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With greater amounts of "independent" fare being produced and marketed in the States, and more higher level talent filling the roles, this is the product that foreign buyers are looking too.
Avi Lerner, co-chairman of Nu Image, a Los Angeles film sales company sums it up: "Nowadays, if the film doesn't look like it's getting a studio release in America, you are in huge trouble."
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