Lire for the Cinema

According to Variety, Italy has launched the government-backed Cinefund I through Cinecitta Holding to raise €60 million from private investors and institutions for 30 to 40 films per year (see article). The move is seen as an alternative to the subsidies currently under review for cuts by Parliament.

As this money is meant for domestic product, it would be wise for potential investors to note that only twenty percent (20%) of films in Italy are considered winners, grossing over $1.2 million. And if this is meant for "local" product, the global prospects might be limited as well.